Binance becomes a shirt sponsor for Lazio Club

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2021-10-13 12:53:25

Binance will hold a fan token sale for Lazio and become the official shirt sponsor of the team.

Binance becomes a shirt sponsor for Lazio Club

Cryptocurrency exchange Binance on the evening of October 13 announced that it had signed a cooperation agreement with SS Lazio, a football club that plays in Serie A.

Binance will become a shirt sponsor for Lazio for two seasons, with a possible extension for a third season. The Binance logo will be placed on the chest of the jersey – the most prestigious position. The deal is worth up to 30 million euros.

In addition, Binance will hold a fan sale of Lazio club LAZIO tokens on the Binance Launchpad platform. The exchange will start to calculate the user’s BNB balance within 7 days, starting from 07:00 AM on October 14 to 07:00 AM on October 21 (Vietnam time), to consider the eligibility to participate in the sale. . Tokens will be distributed to users who win the lottery on October 21.

Fan token LAZIO will have a total supply of 40 million VND, of which 10% will be open for sale on Binance. The opening price set by the exchange is 1 LAZIO = 1 USD.

Notably, Binance also announced the launch of its own fan token platform, so the LAZIO fan token is a new Binance product, instead of a famous fan token issuer, Socios/Chiliz.

Binance has supported and listed Socios fan tokens many times in the past, including Paris Saint-Germain (PSG), Atthetico Madrid (ATM), OG Esports (OG), Juventus (JUV), AS Roma (ASR) , AC Milan (ACM) Barcelona (FCB). The status of the relationship between Binance and Socios is currently unknown.

This is the first time that Binance is directly involved in sports sponsorship. Rivals such as FTX have sponsored a number of famous sports brands (mainly in the US), BitMEX has sponsored AC Milan jerseys, and Crypto.com has become the official cryptocurrency partner of AC Milan. many top sports organizations.

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