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2022-09-13 19:06:51

One of 27 new stores opened in Hanoi and Ho Chi Minh City. Ho Chi Minh. Photo: Masan.

On the morning of September 9, Masan Group launched the WINLife ecosystem “All You Need” with the first chain of 27 multi-convenience stores to fully meet the essential needs of consumers. Convenience, smooth transfer between offline and online, consumer ecosystem – WINLife technology promises to bring a seamless and synchronized shopping experience.

In phase one, Masan will put into operation a chain of 27 convenience stores located in “prime” locations in the capital Hanoi and Ho Chi Minh City. Ho Chi Minh. The WINLife ecosystem will support daily needs such as necessities, pharmaceuticals, financial services and telecommunications, in addition to the food chain business model.

Masan confirmed that in 2022, the group will open up to 100 WIN stores nationwide.

Consumer ecosystem - WINLife technology brings a complete experience to consumers - Photo 2.

Malherbe Company consulted on the design of the WIN store. This is a Paris-based unit that has designed many showrooms for famous brands such as Dior, Louis Vuitton, Huawei. Photo: Masan.

Representative of Masan Group shared: “During the past nearly 3 years, in addition to restructuring to make WinMart/WinMart+ a profitable retail model, Masan has pioneered the development of multi-utility retail models to meet consumer demand. Advanced. With the message “Completely What You Need”, we are proud to launch the WINLife ecosystem, a collection of strong brands with outstanding quality built by Vietnamese people to serve Vietnamese consumers.

WIN store owns a modern shopping space, rich in applications with youthful and fresh colors. The highlight inside the store is the island counter and the central payment area, which is designed in 360 degrees, making payment convenient and fast for all orders.

Consumer ecosystem - WINLife technology brings a complete experience to consumers - Photo 3.

Payment counter with convenient design. Photo: Masan.

Besides the traditional payment method, customers can order and pay for Phuc Long’s items at the O-Zone. This is a non-cash payment area (ATM card, Mastercard, Visa, Scan & Pay, …) integrated offline and online to increase the convenient shopping experience for consumers.

By serving many utilities at a single destination, WIN helps consumers save time and enjoy high-quality products and services and pay less for their daily necessities.

At the first chain of 27 WIN stores, Masan introduces the WIN Membership program with special offers: As soon as successful membership registration and the first purchase, customers will receive a discount of up to 20% for all WIN stores. products in the essential cart, besides gifts from Phuc Long.

Consumer ecosystem - WINLife technology brings a complete experience to consumers - Photo 4.

Phuc Long counter inside the store. Photo: Masan.

WIN members have the opportunity to receive health care with solutions from Dr.Win such as a must-have medicine bag for every family, a health insurance package when shopping or a weekly health consultation program. This is also the point that makes Dr.Win different from other pharmacies on the market today.

In the coming time, the WIN Membership program will be deployed at more than 3,000 supermarkets and stores of WinCommerce nationwide, and will be integrated with financial solutions and dual incentives from Masan and Techcombank.

#Consumer #Ecosystem

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