Despite the lack of chips in the market, Apple still knows how to control supply and increase iPhone sales

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2021-11-11 02:25:36

All thanks to Apple’s smart strategies in regulating chip supply.

Data from market research firms such as Counterpoint, IDC and Canalys revealed that higher iPhone sales helped Apple gain at least 3% market share in the global smartphone market in the third quarter of 2021. Even when the number of smartphones shipped in the world has decreased by 6% due to lack of chips.

Analyst Tarun Pathak from market research firm Counterpoint said: “We expect Apple to have another favorable quarter and predict that Apple can capture up to 20% of the smartphone market share in Q4/2021.”

How can Apple win the trust of such analysts even if the chip shortage has not shown any signs of cooling down?

All thanks to the large purchasing power of the market and the fact that Apple took shortcuts and soon reached a long-term chip supply agreement. This helps Apple always achieve the initiative in chip supply even though many chip suppliers have had to reduce chip output due to the closure of factories in Asia due to the epidemic.

Despite the chip shortage in the market, Apple still knows how to control supply and increase iPhone sales - Photo 2.

Canalys analyst Ben Stanton said: “The chip shortage is only worst in the low-cost smartphone segment. So Apple is less affected than competitors because it mainly focuses on the high-end segment.”

Data from Counterpoint reveals that Apple’s impressive phone sales contributed to the company’s early record of revenue of up to $100 billion in the third quarter of 2021. It’s not surprising that Apple posted 83 percent year-over-year revenue growth in China last quarter as it remains Apple’s key market.

Not only leading the high-end segment in the market of billions of people, Apple also knows how to attract users from competitors. For example, Apple launched iPhone 12 discount programs before launching iPhone 13 and attracted a lot of customers to switch.

Recently, there is information that Apple will soon cut iPad production to focus on chip supply for iPhone.

Refer to Reuters

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