Former Disney CEO – Bob Iger Joins Metaverse, Invests in Meta Genies

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2022-03-17 10:39:14

Bob Iger – Former CEO and Chairman of Disney Multinational Media and Entertainment Corporation – has personally invested in Genies, a digital avatar technology company. He later also joined the board of the Los Angeles-based metaverse company.

Bob Iger joins the board of Genies

Bob Iger joins the board of Genies

Recently, Iger – who resigned as Disney President last year, became a member of the Genies board. Accordingly, he will work alongside other Genies board members, including: Bond’s Mary Meeker, NEA’s Rick Yang and Genies co-founders Akash Nigam and Evan Rosenbaum.

Iger is a new investor in Genies. Other investors in the company include Breyer Capital, Bond Capital and New Enterprise Associates.

Iger talks about the development and says:

“I have always been fascinated by the intersection of technology and art. And Genies provide those unique and compelling opportunities to harness the power of this combination; enables new forms of creativity, expression and communication. I am very excited about the company’s vision and I look forward to working with the entire team. I will help Genies shape its mission to empower people to create their own Avatar ecosystem in Web3.”

Iger was CEO of Disney for 15 years (from 2005 to 2020) and stepped down as President of the company last year (2021). During his time as head of Disney, he led the acquisitions of Pixar, Lucasfilm and Marvel Entertainment and the launch of the Disney+ streaming platform.

See also: Walt Disney announces executive director to oversee project strategy in Metaverse

Increase access to digital goods

Increase access to digital goods
Increase access to digital goods

Genies is a California-based mobile app company that allows users to clone themselves. Founded by Akash Nigam and Evan Rosenbaum in 2017, the American avatar technology company continues to build digital avatars for people and communities.

Genies’ app allows users to create fully personalized Avatars for use in other apps like WhatsApp, Facebook Messenger, Instagram, iMessage, Giphy… Genies also offers a software development kit (SDK) that allows businesses to create branded Avatar experiences and online marketplaces directly in their own apps. The company also owns an Avatar Agency that specializes in creating digital versions of its customers.

Last May, Mary Meekeer joined the Genies board when she led a $65 million Series B investment in the Metaverse company. In addition, EA, Breyer Capital, Tull Investment Group, NetEase, Dapper Labs and Coinbase Ventures also participated in the funding round.

See also: Billboard cooperates with Universal Music Group to launch the NFT project

In 2021, Genies start offering NFT in collaboration with celebrities like musicians Shawn Mendes, Warner Music Group, Universal Music Group, … as their official Avatar and digital goods NFT provider. In addition to the obvious opportunities and goals, Genies also started rolling out a series of Avatar tools to consumers in beta.



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