236 total views
Elon Musk is considered a “rookie” in the special battle that has been going on in the technology industry for many years.
Recently, billionaire Elon Musk surprised when announcing the giant Apple stopped advertising on Twitter and threatened to remove Twitter from the App Store. In response, Musk said that if that happened, he would consider making his own smartphone.
In addition, the 51-year-old billionaire also repeatedly criticized the 30% commission fee that Apple collects from many app developers on the App Store. He even posted a mock-up of two lanes with the option “Pay 30%” or “Join the war”.
This has many people worried that a war between the two tech giants may be about to break out.
According to Business Insider, Musk is a “rookie” in the special battle that has been going on in the technology industry for many years. From independent app developers to tech CEOs, everyone criticizes Apple’s “monopoly” over the App Store when it comes to using its in-house payment processing service.
However, Musk is arguably the most famous figure to challenge Apple, and his very public stance has further clarified the problem that many app-dependent businesses have been experiencing.
For Musk, who has announced his intention to turn Twitter into an “app that offers everything”, from connecting to the same social network, shopping and other forms of online payment, having to split 30% of the flower fee. The commission for Apple could pose a significant drag on the company’s business.
Rick VanMeter, head of the Coalition for App Equity, said: “It’s unique that the richest person in the world has the same problems as a small app developer.”
However, according to Business Insider, Musk’s wealth and influence may not be enough to turn the tide. Over the years, Apple has successfully fought off lawsuits, regulators from around the world, and many of the big names in the tech industry.
What happened before may not be on Musk’s side. To date, no one has succeeded in getting Apple to change the payment rules in the App Store.
The incident happened in 2020, when Epic Games filed a lawsuit because their extremely popular game “Fortnite” was pulled from the App Store because of a discount for users if using non-Apple payment methods to make it. in-game transactions.
By the end of 2021, the judge’s ruling is judged to be largely in favor of Apple. Accordingly, the court found no problem with Apple asking Epic and many other developers to pay 30% of revenue generated from the App Store. At the same time, the court found that Apple did not break the law when it required developers to use Apple Pay to make transactions in the game.
With Apple’s policy of “prohibiting payment navigation” (which prevents developers from redirecting payments to a third-party portal), the court concluded that the laws introduced by Apple were only contrary to the law. state of California and is still true with regard to federal law.
Thus, it can be said that Epic’s efforts to delve into these issues have all failed. Both sides are currently appealing, leaving the final outcome and impact of the legal conflict unresolved.
Still, Epic succeeded in pressuring Apple to change its ways. Shortly after the lawsuit was filed, a group of companies including Spotify, Tinder’s parent company, Tile, and Blockchain.com formed the Coalition for App Fairness, which works to advocate for justice. fairer of applications in the market.
The alliance has laid out 10 principles it wants all app stores to follow, including a requirement to eliminate “unfair, unreasonable or discriminatory fees or revenue sharing” along with the calls to allow application developers to communicate more directly with users.
VanMeter, a member of the Coalition for App Equity, said the new attention to the App Store’s 30% fee re-emphasizes the problem and the need for legislative solutions.
Regulators in the US, Australia, Japan, South Korea, Russia, and other countries with significant iPhone users have also taken notice of Apple’s App Store payment method.
However, even in places where Apple faces new laws that limit some of its powers, the tech giant has not always demonstrated full compliance.
All of which raises the question of whether Musk can succeed in pressuring Apple to change. However, one analyst says the billionaire’s influence has at least changed things to some extent.
“I don’t know if things will change and how Elon Musk confronts Apple, but his voice is very important,” Mahaney said.
#History #proves #Elon #Musk #door #Apple