According to Business Insider, by joining the YouTube Partner Program, creators can earn 55% of their revenue from ads placed by Google on their videos. To join this program, they need to have at least 1,000 subscribers and 4,000 hours of video watching.
Starting in 2023, creators who only need to reach 10 million views in 90 days on YouTube’s short video platform (Shorts) can also join the Partner Program. Youtube will pay them 45% of ad revenue for short videos.
According to statistics from the data site Social Blade, the male rapper’s YouTube channel “Den Vau Official” was established in 2014, with 122 videos posted and more than 1.6 billion views. Social Blade estimates that the channel can bring in income from 2,700 to 42,600 USD per month (from 63.5 million to more than 1 billion dong). The annual amount the channel can earn is 33,400 to 534,200 USD (equivalent to about 785 million to more than 12.5 billion dong).
However, this is only a reference number, and does not reflect actual income because the amount YouTube pays for each country is different. On average, Black Vau’s YouTube channel has about 355,000 more views per day and brings in from 89 to 1,400 USD.
The male rapper has 5 videos with over 100 million views, all of which bring in from 50,100 to more than 700,000 USD. In particular, the MV “This song is chilled” featuring female singer MIN was released on May 20, 2019, with the highest number of views with 175.8 million views. As of March 27, 2023, this video has brought Black Vau from 87,900 to 703,300 USD (equivalent to more than 2 billion to 16.5 billion VND).
The latest video on Black’s YouTube channel is the MV for the song “Always love life” featuring Cheng released on February 9, 2023. Currently, this video has 7.9 million views and helps the male rapper earn about 4,000 – 31,600 USD (from 94 million to more than 740 million VND).
Based on the calculation of CPM (revenue per 1,000 ad impressions), in Vietnam it is currently at 0.3 – 0.5 USD, meaning that for every 1,000 ad impressions, the channel will earn about 0.3 – 0.5 USD and based on the channel difference, this number can vary depending on the performance of each channel.
With 1.67 billion views, as of March 27, the revenue of the channel “Den Vau Official” can reach from 501,000 to 835,000 USD (from 11.7 billion to more than 19.5 billion VND). However, this number does not include taxes or deductions for the YouTube system.
The above are just some reference calculations about the revenue a YouTube channel can generate for an artist. In fact, with Den Vau, the male artist’s songs cooperate with brands to coordinate the implementation of communication projects.
Therefore, in addition to revenue from YouTube, male rappers can receive additional money from advertising contracts with brands accompanying these MVs. “Bringing money home” or “Going home” are both projects that the male artist cooperates with the Honda motorcycle brand.
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