HP launches Experience Center (X-Hub) in Southeast Asia

Today (February 21, 2022), HP Inc. has officially announced the launch of the HP Experience Center (X-Hub) in Kuala Lumpur, Malaysia to bring consumers an O2O (online-to-offline) shopping experience. physical store) seamlessly. Combining a physical flagship store in Malaysia with an integrated O2O platform, X-Hub offers a seamless and hyper-personal omnichannel commerce journey across six key Southeast Asian countries.

Consumer behavior has changed dramatically in the past 24 months. Modern consumers are increasingly demanding super-personal experiences, enabling them to flexibly switch between the real and digital worlds in today’s combined work and entertainment landscape. This demand for unique experiences has created new opportunities for brands to create and combine the advantages of both in-person and online models. The modern shopping experience must promote personalization in the interactive experience for online customers, while diversifying activities in physical stores to attract more customers.

With the Experience Hub (X-Hub), HP will unify the retail experience across Southeast Asia with the physical flagship store in Kuala Lumpur, Malaysia, connecting 82 online stores spread across Malaysia and Indonesia , Philippines and Singapore (currently), and Thailand, Vietnam (from March). This flagship store was established through a partnership with Thunder Match Technology Sdn Bhd – Malaysia’s largest technology retailer. Meanwhile, the online system is backed by regional online commerce partner Shopee – with an exclusive launch next February – and Lazada. Through this initiative, online consumers will have the opportunity to chat with HP Live Advisors – the team of experts at the X-Hub to listen to advice in local languages ​​via live video calls and calculators. messaging capabilities. At the same time, consumers can also watch HP’s new product launch livestreams in the HP Virtual Showroom.

Customers at physical stores in Malaysia will be able to interact directly with products at ‘Test Drive’ – a space to simulate real-life situations and activities with all technology applications from HP and partners . Also, consumers can opt for personalized services such as custom engraving and printing, and connect to HP Live Advisors in-store or online for immediate product questions. ie. The foundation for the in-person and online experiences is an interactive product display system along with a virtual reality showroom, helping consumers understand more about technology products and services at HP.

“At HP, we understand that smart technology choices are increasingly needed in the current era of combined work and play, as consumers flexibly switch between in-person and online environments.“, said David Tan, Head of Channels and Sourcing, HP Asia. “With the HP Experience Hub, we’re working to evolve a modern omnichannel shopping journey that delivers seamless, hyper-personal experiences for each customer. With the consistency of online and in-person interactions, our goal is to deliver engaging experiences that engage consumers, support their purchasing decisions, and give them peace of mind for our products. HP technology products and services“.

Eric Chan, Thunder Match Sales & Marketing Manager said: “Working with HP to build the HP Experience Hub is an important step forward in our goal to deliver seamless omnichannel features and build unique and engaging technology shopping experiences. for consumers. HP’s flagship retail store in Malaysia is a great blend of HP technology and Thunder Match’s commercial skills to create a unique experience space that meets consumers’ needs for seamless connectivity modern“.

HP X-Hub flagship store located in prime retail center Pavilion Bukit Jalil (4th Floor), Kuala Lumpur, Malaysia.