KFC Thailand launches fried chicken scent sticks on the occasion of Lunar New Year

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2023-01-24 14:25:58

KFC Thailand recently collaborated with several aroma experts to create incense sticks that smell like KFC fried chicken when lit. The only problem is that you can’t buy these incense sticks.

According to Central Oddity, Colonel Sanders’ secret recipe for KFC fried chicken contains 11 herbs and spices. This recipe is very difficult to imitate in the kitchen, let alone to make the incense smell like KFC fried chicken, but KFC Thailand claims to have done the impossible.

Working with a number of scent and fragrance experts, the Thai branch of this international fast food chain has come up with a recipe for incense that not only looks good but also smells like KFC fried chicken when cooked. lit. The only problem is that you can’t buy these incense sticks.

Mr. Pak Wansiri, CEO of marketing company Wunderman Thompson Thailand, said that the goal of this unique project is to attract people’s attention to the KFC brand during the Lunar New Year by taking advantage of the restaurant tradition. century is burning incense.

Creating fried chicken incense turned out to be a lot more difficult than the team initially thought. Not only did they have to copy KFC’s 11 herbs and spices recipe, but they also had to rely on food flavoring to achieve their goals. To do this, the KFC Scent team combined with Sense Laboratory and Klinkasem Incense.

KFC Thailand launches fried chicken scented sticks on the occasion of the Lunar New Year - Photo 2.

Photo: KFC

The form and texture of these unique incense sticks are also a challenge to make, as they must look as good as the scent.

The thing is, you don’t have to want to buy KFC fried chicken flavored incense because whoever wins a special lottery will get this product.

Participants must comment on KFC Thailand’s Facebook page for a chance to win one of 100 prizes worth 32,000 baht and a box of fried chicken incense.

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