“Marketing, pickpocketing customers and banter”

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2021-05-03 19:58:18

Camera is considered one of the main highlights on Bphone B86. On social networks and traditional means, BKAV and CEO Nguyen Tu Quang have repeatedly “promoted” the camera of Bphone B86, claiming that Bphone B86 “Pioneering computer photography”, “2 cameras of Bphone B86 are equivalent to 5 cameras of other brands”, “capturing moments that the naked eye cannot see, the mechanical (DSLR) machine is also difficult to do”.

Camera is the highlight of Bphone B86

Even most recently, Mr. Quang also compared night shots between Bphone B86 and two smartphones of “company A” and “company G”, pointing out the disadvantages of two rival products.

“You can see this when compared in the same conditions, sNight 2.0 on the B86 with the rear photo also uses night mode on two flagship devices of company A and company G (although Vietnamese law has modifications to allow direct product comparison, but I still use the notation to make it less controversial “Mr. Quang wrote on social networks.

BKAV Vice President talks about telephoto cameras on smartphones: Marketing, pickpocketing customers and wheezing - Photo 2.

A night photo of Bphone B86 shared by BKAV CEO Nguyen Tu Quang.

After the “shocking” statements of Mr. Nguyen Tu Quang, recently, an official from BKAV continued to give negative comments about the cameras of other smartphone manufacturers.

Specifically, in a meeting with Bphone fan community, Mr. Le Thanh Nam, Vice President of Bphone’s camera segment denied the importance of telephoto (zoom) cameras on smartphones. When asked about the telephoto camera, he said:

“Until now, the main uses of tele on mobile are marketing, pickpocketing customers, and wheezing.”

BKAV Vice President talks about telephoto cameras on smartphones: Marketing, pickpocketing customers and wheezing - Photo 3.

Speaking by Mr. Le Thanh Nam, Vice President of BKAV

Originating from the iPhone 7 Plus launched in 2016 with 2X zoom camera, in the past few years, the telephoto camera is an equipment that almost all high-end smartphones today have. Some manufacturers such as Huawei, Samsung or Xiaomi continuously improve the ability to zoom, in which the most prominent development is periscope lens technology.

BKAV Vice President talks about telephoto cameras on smartphones: Marketing, pickpocketing customers and wheezing - Photo 4.

iPhone 7 Plus is a pioneer in bringing telephoto cameras to smartphones.

Thanks to periscope lenses, high resolution sensors and AI, some smartphones such as Huawei P / Mate 40, Xiaomi Mi 11 Ultra or Samsung Galaxy S21 Ultra can now reach the optical zoom threshold of 5-10X, in when the digital zoom can be up to 100-120X.

BKAV Vice President talks about telephoto cameras on smartphones: Marketing, pickpocketing customers and wheezing - Photo 5.

Mi 11 Ultra with 5X optical zoom and 120X digital zoom.

Of course, due to the nature of digital zoom, so the image quality in the range of 30-120X smartphones is often very bad, can not be used and is usually just “whimsical”, just like what the official said the BKAV official. However, being able to zoom in to get close to something from a distance is sometimes very helpful. At this point, the camera zoom will act as a tool to assist users, not a thing to record the moment anymore.

BKAV Vice President talks about telephoto cameras on smartphones: Marketing, pickpocketing customers and wheezing - Photo 6.

The photos were taken at different focal lengths, using the Mi 11 Ultra camera cluster. Obviously, the final photo (120X zoom) is not pretty at all, but the fact that it allows the user to be able to reach the subject at a distance that the naked eye cannot see is still most valuable. concentration.

Also, if the 30X, 50X or 100X digital zoom pictures can be considered useless, the photos within the range of the optical lens (2X-10X) can be completely used. This is proven by many users.

BKAV Vice President talks about telephoto cameras on smartphones: Marketing, pickpocketing customers and wheezing - Photo 7.

A picture taken with the telephoto camera of the S21 Ultra gives very good quality.

On the BKAV side though, the telephoto camera rating on the phone is “marketing, pickpocketing customers and banter”However, BKAV gives Bphone B86 a secondary camera full of “wheezing” character, that is a 5MP camera used to measure depth.

This camera does not bring any value to users, because the Bphone B86’s font-erasing mode, like many other phones, can completely work even when the user covers the camera with his hand. this sub. In addition, the fact that many smartphones can take good font deletion images based on software rather than needing a specialized depth-measuring camera shows the lack of practicality of this camera.

BKAV Vice President talks about telephoto cameras on smartphones: Marketing, pickpocketing customers and wheezing - Photo 8.

Although there are two cameras, the secondary camera of Bphone B86 is only for measuring depth, not giving clear usage value.

BKAV used to be proud that it had the “fastest data transfer” technology called TransferJet on the first generation Bphone in 2015, but then it had to silently remove it on the 2017 Bphone generation because no company would use it. use it. On the contrary, the removal of the headphone jack does not bring any benefits to the user, but then a series of manufacturers, including BKAV, also have to follow the trend.

The same goes for telephoto cameras. Maybe BKAV thinks that the telephoto camera on the phone is just that “marketing, pickpocketing customers and snooping on each other”, but once it has become an indispensable trend and is accepted by the user (as shown by the sales of these models integrated with this technology); maybe it is time BKAV forced to change its way of thinking before it is too late.

#Marketing #pickpocketing #customers #banter

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