NFT version for DC Comics series to be distributed by Walmart

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2022-09-27 02:50:45

DC fans in the future when purchasing a “phygitals” package issued by Walmart through the Funko retail chain will be able to connect their crypto wallet to online NFTs that are “mint” on the WAX ​​blockchain.

Walmart “shakes hands” with Warner Brothers to launch DC Comics with NFT

Funko – The pop culture retailer behind the success of the “Funko Pop!” statue collection movement! famous – is taking a new foray into crypto when it announces a partnership with entertainment company Warner Brothers. The project of the two parties is an exclusive manga in both paper form and digital form. Walmart will become the distributor for this innovative publication.

Inspired by the manga series “The Brave and the Bold” of DC, the series includes legendary characters from the DC Universe such as Batman, Wonder Woman, Flash, and The Green Lantern. Additionally, the book cover will be available as an item, along with a digital version.

Packages like these, often referred to as “phygital,” include the cover in both print and NFT that can be converted online.

Funko CEO Andrew Perlmutter shared that the company’s goal is to bridge “the two worlds” of physical and digital collectibles. DC fans purchasing the collection can connect their crypto wallet and claim the minted NFT online on the World Asset Exchange (WAX) blockchain.

Currently WAX is supporting more than 30,000 Dapps and 60 million NFTs, including NFTs previously released by Funko, Topps, Atari…

Funko has been making strides in releasing “Pop!” character models! top with NFT factor attached in the past 1 year. In August 2021, the retail chain began expanding its use of digital assets with the Teenage Mutant Ninja Turtles collection, allowing users to purchase both figurines with an NFT.

Starting October 7, Funko will begin selling the 30,000-piece “Brave and the Bold” collection at Walmart.

Perlmutter said:

“We think this is a great opportunity to test what this new direction with retailers looks like and if we really want to expand our NFT business into physical retail chains. physical as well as digital”.

Funko isn’t the only brand to join the ‘phygitals’ movement. Previously, a number of companies, such as luxury goods maker Prada and sports brand Puma, both sold physical products with associated digital components.

Earlier this year, the world’s largest retail giant Walmart also filed applications for several new trademarks indicating its intention to manufacture and sell virtual goods, including electronics and home decor. doors, toys, sporting goods and personal care products. Walmart seems to be planning a total foray into the metaverse space with the intention of creating its own cryptocurrency and NFT collection.

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