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According to Nikkei, TikTok officially surpassed Facebook, Instagram, WhatsApp and every other messaging platform to become the most downloaded social networking application in the world.
From 2021 and earlier, Facebook holds that title. However, this year, TikTok has defeated Facebook, reaching around the world at an unprecedented speed and becoming an indispensable entertainment application of Gen Z. TikTok creates a whole new trend in video style. which several other social media apps have embraced over the past year.
For example, TikTok videos are usually fast, up to 3 minutes maximum, but only 9 to 15 seconds on average.
Initially, most of the videos on TikTok were funny, entertaining clips, similar to Vine – a video sharing application that stopped working in 2017 after 5 years of launch. However, TikTok shows no sign of such an “early death” and it is expanding videos into many areas such as education, life hacking, cooking, etc. Therefore, thousands of businesses have taken advantage of this platform to advertise products and provide entertainment services.
TikTok even inspired other platforms to imitate his style – such as Instagram Reels or Youtube Shorts. Both are short video platforms, added alongside the main platform to breathe new life.
Instagram Reels is different from Instagram Stories, it does not disappear 24 hours after it was posted, displayed in the horizontal bar at the bottom of the screen.
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