Twitter’s data ‘gold mine’

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2022-11-25 09:32:46

Advertisers all want to ‘get into’ the minds of their customers, and Twitter seems to be the right tool to do so.

Elon Musk likes to see himself as a pioneer and prophet of the future. The billionaire’s purchase of Twitter could provide that opportunity – not only to reaffirm the importance of free speech but also to show how we can protect our most precious “gold mine” in the future. Hi-tech hybrid: user data.

This billionaire once shared: “With a platform that includes billions of two-way interactions every day, Twitter can be considered a collective, cybernetic superintelligence … with a lot to be able to develop. further develop”.

‘Super Intelligence’ on Twitter

Twitter’s data ‘gold mine’ (Image: Getty Images)

Social networking platforms – with billions of user interactions every second – are seen as giant ‘artificial brains’. Twitter currently handles about 500-700 million tweetsplus about 12 terabytes of data per day.

That’s pretty small compared to Facebook’s 500 terabytes daily, but it’s still a mountain of data about users and their followers that a savvy AI operator can turn into a massive trove of data.

And Elon Musk seems to understand the power of Twitter’s user data.

Twitter’s data is made up of billions of user interactions. It could be a tweet, then a retweet, a like or a comment. Adding all those interactions can form a real-time ‘map’ of user thoughts and trends.

According to the website Sprout Social, “a huge amount of data can be gathered from a single tweet,” not only about active users but also about other people viewing their tweets.

And that can be the ‘gold mine’ that many advertisers aim for.

You can use it to understand what people think about your brand, products, competition, and anything else you can think of.

Let’s say a marketer wants to know what people think of the new iPhone. They can search Twitter and see hundreds of tweets about it in real time. This person can then use that data to understand what people like and dislike about the product and turn this to his advantage.

This person can also use Twitter data to track people’s attitudes towards his or her brand. Are people satisfied with their product? Any suggestions for improvement?

All of this data is valuable information that an advertiser can use to make better decisions about its marketing and advertising campaigns, reaching the minds of users without any recognition. Any other technology can do it.

And remember this is just the tip of the Twitter data ‘gold mine’ iceberg. When it comes to the collective intelligence of the platform, Twitter’s ability to apply data is limitless.

Twitter's data 'gold mine' - Photo 2.

Practical application

Twitter as a social media company has always been a place for people to share their thoughts and feelings. But what if those thoughts and feelings could be turned into money? They can! All it takes is the right tools and a little know-how.

Here are four practical uses of the Twitter brain:

Advertising: Twitter’s advertising platform is already quite complex, but it will only get better as they collect more data. The more data they have, the better they can target their ads and make sure they reach the right people.

Research your competitors: Twitter is a great place to keep an eye on your competitors. You can stay one step ahead by monitoring what people are saying about your products in real time and adjusting your marketing strategy accordingly.

Customer Service: Twitter is also a great platform for customer service. Not only can you address complaints and concerns in real time, but you can also use Twitter data to proactively improve your customer service, knowing what people often complain about and similar things.

Product development: Finally, you can use Twitter data to guide your product development. By understanding what people want and need, you can develop products that better suit your customers’ needs — even if they don’t realize it yet.

Twitter is a powerful tool with lots of in-depth insights. Marketers just need to learn how to harness that accessibility to the human brain and use it to their advantage. After all, Twitter is a cybernetic superintelligence and we know very little about what the platform can do.

Another future?

Now, in addition to providing open-source algorithms to remove the mystery of how Twitter spies on its users, Musk has instead expressed an interest in getting rid of its heavy reliance on advertising. reports to earn revenue and move on to the subscription chain.

That offers the opportunity to move to a more decentralized version of Twitter and use blockchain technology to protect and authenticate users.

Using this model, every Twitter subscriber becomes part of an active network or ledger shared with all subscribers or other users, but not stored anywhere.

That means there’s no centralized database for hackers to “take advantage of” – or for a censor to dictate his political preferences.

The ‘distributed ledger’ allows users to maintain their anonymity, while solving the problem of authenticity—because every subscriber can track and verify every tweet and exchange within the network blockchain.

Reference source: Forbes

#Twitters #data #gold

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