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A week ago, it seemed that mass adoption was paying off fairly quickly. Today, such a claim is questionable when Ubisoft is faced with the outrage of a large number of users. The trailer for Ubisoft Quartz, the NFT platform of blockchain game company Tezos, received so many negative comments that it was taken down from YouTube. This means that you can still access the video via the original link, but it cannot be found in search or on the official Ubisoft channel.
Players don’t even seem to notice the values of the NFT platform. For the most part, they don’t like the company’s approach of selling expensive cosmetics just for the sake of them being NFT. The second most popular comment is the quality of the game and to be honest, Tom Clancy’s Ghost Recon Breakpoint is not their best project to date.
Ubisoft is one of the biggest game studios in the world. They have released hit games like Assassin’s Creed, Prince of Persia, Far Cry, Watch Dogs, various “Tom Clancy” series and many more.
Ubisoft most likely wanted to test whether the large market for NFTs was “ripe” in the big game space, which would explain why they chose not to implement them on one of the more popular entries of the game. them, like Assassin’s Creed or Crying Away. However, they missed a huge potential educational point here. As a blockchain pioneer, the company took the opportunity to explain the value of NFT, but instead, they immediately removed the trailer from YouTube.
Ubisoft needs to catch up with blockchain, meaning if they value technology over potential for loot boxes.
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