2021-06-08 08:25:27
Until now, Apple users have always been known to have high loyalty to the brand “Apple Defect” that they are using. However, a new number revealed by Apple seems to show that customer loyalty is not absolute, even for a product like the iPhone and for a company like Apple, but the truth can be is that so?
Ben Bajarin, CEO and principal analyst at Creative Strategies in California, said in an interview that a lot of people think that the number of users leaving Apple is much smaller, and that more and more people are leaving Apple. Android abandoners.
If talking about the overall operating system, the competition between iPhone and Android has long been resolved, because Android has become the world’s most popular mobile operating system, with 72.72%, while iOS is 26, 46%, according to T5/2021 data from StatCounter, but Apple still submitted some very interesting internal company documents as part of its recent lawsuit with Epic Games, to show that Apple is not a “bully” exclusive” as the father of the game Fortnite said.
Apple’s recent quarterly photos show that somewhere around 20% of Apple’s customers, and sometimes a little more, are leaving iOS and switching to another smartphone, for now, it seems. “other smartphone” can only be an Android-based product.
Apple calls the number of customers abandoning iPhones to Android a “meaningful transition,” see the document image above, focusing on 1 and 2 of 2020. In those two periods, it looks like approx. 26%, which means a quarter of all Apple users have switched from iOS to Android, which roughly coincides with the launch of new iPhone models. So, why does Apple seem to not want to hide these seemingly “embarrassing” numbers, but present them with great pride?
The first statistic that shows Apple’s motive behind including this content in the lawsuit with Epic Games is to say that, because some of its own customers abandoned the brand right when Apple was in the early stages. powerful, in favor of a competitor’s operating system, so Apple customers really have options – if they want to leave the Apple ecosystem entirely, meaning no strings attached.
Honestly, this number is nothing to worry about Apple at all, they don’t care.
Don’t misunderstand that iPhone users are losing brand loyalty, iPhone brand loyalty is also at an all-time high at the moment. For example, a recent survey from third party Sellcell.com of more than 5,000 smartphone owners in the US found that brand loyalty to Apple reached 91.9%, up from 90.5%. In addition, Apple users are nearly 18% more loyal to their iPhones than Samsung users to their smartphones.
Along with that, American teenagers – one of the most coveted customer groups, really love the iPhone. According to a recent Piper Sandler survey of more than 7,000 teenagers, in that group, more than 88% own an iPhone, 90%, also expect the next phone they own will also be an iPhone.
In an interview with Android Central, Neil Shah, vice president of research at Counterpoint Research, said one reason many users switch, is because Android devices have better deals.
“Many iPhone users have had their phones for a very long time, so by the time they are ready to upgrade, they find that the prices of the new iPhones are already more expensive. So many users who can’t afford it and find a carrier with an attractive offer or Android phone carrier’s promotions will be able to convert,“he added that”a brand new OnePlus flagship costs almost a third of the price of a flagship iPhone.”
Shah also explained that many iPhone users have purchased or refurbished phones, so the experience is not the best.
And in some cases, users focus on the apps they’re using the most and don’t necessarily care about the type of phone they’re using, Shah added.
Carmi Levy, a technology analyst, said that the percentage of users in the group looking for a better deal is around 20% and that number is decreasing every year.
He added that a large percentage of these people don’t see their phones as part of a broader ecosystem. “I think over time, that percentage of the market as a whole is getting smaller and smaller. In other words, over time, more and more smartphone consumers are starting to see phones as not just devices, but also devices. center of a broader ecosystem.”
Levy says the change favors Apple because the company has “the most developed service ecosystem in the entire market”, He added that Google is struggling to figure out how to build an ecosystem.
“Google is dreaming of being in such a position, they have tested many times and have failed so far and there is no guarantee that their recently announced partnership with Samsung will be successful,” he said. “I don’t see a cohesive Google roadmap that would rival Apple in this way.”
According to experts, Apple doesn’t care that nearly 26% of users move to other platforms between quarters because it is focused on encouraging users to buy all products in its broad functional ecosystem. than his own.
References: BGR, AndroidCentral
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