If you’ve been on the internet in the past 24 hours, chances are you’ve read this scoop: Xiaomi spent 2 million yuan, or 7 billion dong, to remake its logo. The picture below shows what 7 billion VND of a person with money can buy.
Can you spot the difference?
The artifacts of renowned Japanese designer Kenya Hara – a professor at Musashino University of Fine Arts and president of the Nippon Design Center (NDC) must be of great value. However, many netizens taught Xiaomi to spend money, saying that 7 billion VND can buy many other goods, such as 153.8 Mi MIX Fold most expensive version.
It is difficult to judge Xiaomi has been wasted, after all, the promotion of the new logo (and also the new high-end phone line) is an incredible success. People already know that a Xiaomi produces cheap phones, now everyone is aware that Chinese companies spend up to 7 billion dong to “buy” the logo, in addition to being able to ship a series of luxury folding phones on the heels Samsung’s trendy Galaxy Fold.
The story of Xiaomi spending billions of dollars to design a new logo reminds me of the project to “upgrade” the Scottish tourism industry that took place in 2007.
The old slogan appeared under the direction of former Scottish tourism minister Jack McConnell.
The current Scottish minister, Alex Salmond, criticized the logo of his country’s tourism industry for not being creative, but also affected the country’s status. Speaking language “The Best Small Country in the World – The Best Small Country in the World“The previous officials didn’t shake him,” Salmond said.Why not call Scotland the best country in the world always go“.
The tourism reform campaign begins, with the starting point of a new slogan: “Welcome to Scotland“, Simple, easy to understand and only cost … 125,000 pounds. At that time, this huge amount was equivalent to $ 250,000 at that time. At the current exchange rate, the logo cost 317,125 USD, or 7.3 billion VND. A price is not cheap.
But unlike Xiaomi, all the big money isn’t dedicated to the design. As confirmed by Ms. Linda Fabiani, Minister of Economy and Culture in office from 2007 to 2009: “Nothing was used in the development of the slogan ‘Welcome to Scotland’.“.
Why not simple verbal cues that have been used since the black and white photo years? In the photo is Professor David Pattison, former Scottish tourism minister.
The main cost of the speech reform campaign lies in “design, printing and installation“New slogan at every gateway in the country.” The Minister confirmed that the amount of 125,000 pounds was taken entirely from the fund. The tourism industry has been the economic spearhead of Scotland for many generations now, it is not surprising that they spend such a large amount of money to fix the slogan so that it is simple and effective.
As for Xiaomi, a major electronics brand has just launched a series of new products in order to dig deep into the luxury market, certainly do not regret the money to remake the logo – its new face.
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