Yellow iPhone 14 returned to Vietnam at the end of March, unexpected price

On the evening of March 7, Apple officially introduced a completely new Gold color version for the iPhone 14 and iPhone 14 Plus duo. So up to now, iPhone 14 and 14 Plus have up to 6 color options: black, starlight, red, blue, purple and new yellow.

Apple’s introduction of a new color in the middle of the life cycle is considered a move to stimulate consumer demand for the iPhone 14 product line. This has been done by Apple since the iPhone 12 generation. In 2021, the Purple version of the iPhone 12 and 12 mini were introduced at the Spring event, and in 2022, the Blue color option for all 4 iPhone 13 devices will be released to help consumers have more new choices. This year, unfortunately, the 2 Pro versions did not receive any new color options.

On sale right in March

Talking to the press, representatives of authorized Apple retail systems all confirmed that the iPhone 14 and 14 Plus will soon be available in the Vietnamese market right in March, which is expected to be from the end of March to the beginning of April. .

Regarding the price, in the first round of sales, iPhone 14 and 14 Plus will be listed at VND 24.99 million and VND 27.99 million respectively for the standard 128GB option. However, a representative of a large retail system said that after only about 1 to 2 weeks, the new 14-color iPhone will return to the market price, ie down from 3-4 million compared to the listed price.

Surveying the selling price of iPhone 14 and 14 Plus at major authorized systems, this duo is being sold for the lowest price of VND 19.79 million and VND 22.69 million. The market price of this product line ranges from 20 to 23 million VND, down about 20% compared to the original listed price after about 3-4 months of launch. This is predictable because the iPhone 14 and 14 Plus duo are not popular with Vietnamese users.

Doesn’t attract much attention

Sharing about the newly launched Yellow iPhone 14, Mr. Nguyen Lac Huy, a representative of CellphoneS retail system, said that the Gold version that Apple has just launched, although beautiful, will only create effects in the first phase of the sale. then it is difficult to reach Vietnamese consumers. Mr. Huy also cited additional color options in recent years that have not had a long-term effect on sales.

Mr. Nguyen Minh Khue, media representative of Viettel Store system, said that this period is the time when Vietnamese users tighten their spending. The new color iPhone 14 and 14 Plus will still be attractive to a certain group of users, but it is difficult to have a long-term impact on the consumer psychology of Vietnamese people in general.

Sharing the same opinion, a representative of FPT Shop system also said that in Vietnam, the purchase rate of iPhone 14 and 14 Plus versions is not high, so the launch of a new color by Apple will not have a strong impact like the new colors of the new version. Pro and Pro Max versions.

Vietnamese users always prefer the most advanced and expensive version. That is also the reason why the iPhone 14 Pro Max in the first sales is constantly sold out. Statistics from dealers show that nearly 90% of iPhone 14 buyers choose the Pro Max version. For two low-cost models, the percentage of users choosing to buy accounts for less than 10%. Therefore, even if the iPhone 14 and 14 Plus have new color options, it is difficult to affect the sales of this duo in general in the Vietnamese market.