YouTube bans alcohol, gambling and politics in ‘most prominent’ ad zone

YouTube will no longer accept ads related to alcohol, gambling, politics or “prescription drug terms” for the front page featured ad space that appears at the top of websites and apps, Axios said. believe. Google told The Verge that limiting these ads will help give users a better experience.

The ad position on the front page is one of the first things users see when they open YouTube, so it is understandable that removing ads for drugs, alcohol or gambling will make YouTube a more comprehensive platform. for everyone. In terms of politics, it could help the platform avoid controversies, like the one that arose when then-President Donald Trump bought the top advertising spot in the 2020 election.

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According to YouTube’s ad support page, ads in the front page placement can “drive massive reach or awareness,” but that placement will now no longer be available to people who want to advertise. fox in a certain space. Google will restrict ads with content related to alcohol, gambling, etc.

Over the years, Google has tried to balance its policies to identify placements that don’t show up in ads. Ads containing inflammatory keywords, political misinformation and information surrounding Covid-19 will be restricted. Google’s ad business has also come under increasing scrutiny from lawmakers, who believe it’s ripe for antitrust enforcement.